Our story
We kept the noodle and changed what's in it.
Noodles and rice are how most of us eat in Asia. We would rather change what the noodle is made of than ask you to give it up.
W0W® is developed in Singapore by KosmodeHealth, a spin-off from the Food Science and Technology department at the National University of Singapore. KosmodeHealth was founded to advance human health and nutrition without compromising the health of the earth, by transforming underutilised food resources into 2nd Life Ingredients and foods as medicine.
Our founders, Ms Florence Leong (left) and Prof Huang Dejian, at the 2026 Business Times–UOB Sustainability Impact Awards, where KosmodeHealth received a Special Recognition Award.
Why we started
Grow it once, use it twice.
Pressing peanuts for oil leaves solids behind, called oil meal. Making potato noodles leaves sweet potato fibre. Both are food that has already been grown and harvested once. We take the protein from the oil meal and the fibre from the sweet potato, and give them a 2nd Life in a noodle.
We don't believe feeding people well means growing more. Using each crop twice is our part of the answer. We call it #Waste2health.
Your health still comes first. We only use a 2nd Life Ingredient where it is good for the person eating it. That is why two of ProTEGO®'s four ingredients are 2nd Life Ingredients: the peanut protein and the sweet potato fibre.
Our name
What the '0' in W0W® stands for.
Every W0W® product is built on two zeros:
- 0 Glycemic Spike
- 0 Waste, 2nd Life ingredients
ProTEGO® means Protein Protects.
'Tego' is Latin for 'Protect', so ProTEGO® means Protein Protects. It protects your health with 31.9g of protein per 100g and a low GI, and protects the earth with upcycled 2nd Life ingredients, ingredients with no adverse climatic impact.
How we got here
From spent barley to ProTEGO®.
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2021
Our first noodle.
W0W® Barley Fresh was made from barley protein and fibre recovered from spent barley grains. It was so unlike other noodles that normal noodle factories could not make it at scale, so we stopped making it. The barley stalk in our logo comes from that noodle.
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2023
Our partnership with Nestlé R&D and Nestlé Singapore was given the Most Transformational Collaboration Award by the Singapore International Chamber of Commerce.
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2024
Sustainable Solution Apex Award by the UN Global Compact Network Singapore.
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2025
ProTEGO®.
Launched in September 2025. A dry noodle with 25.5g of protein in every 80g pack, made with 2nd Life peanut protein and sweet potato fibre.
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2025
- The SIAL Innovation Award
- The SPARK Sustainability Innovator Award
- The Singapore Business Review National Award for F&B
- FoodTech500
- SushiTech Tokyo
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2026
- The SIFST Food Product Award 2026 to 2028, for Best Product
- The BT-UOB Sustainability Award, Special Recognition for SMEs
- The IUFoST Global Food Industry Award, 3rd Prize for Sustainable Food Product, Packaging and Process
The people
Who's behind W0W®.
"Addressing health and nutrition without damaging the earth."
Florence Leong
Business Co-Founder and Executive Director
Florence Leong draws upon decades of big pharma experience to direct strategy and business operations.
Prof Huang Dejian
Scientific Co-Founder and Non-Executive Director
Prof Huang, Deputy Head of Food Science and Technology at the National University of Singapore, advises on all scientific and technical matters.
Emmanuel Stroobant
Brand Ambassador
Chef Emmanuel Stroobant, Two-Michelin-starred chef, is W0W®'s brand ambassador.
Featured in
Award-winning work from Singapore
Try it first
Taste it before you cook it.
ProTEGO® is on the menu at these places in Singapore. We also run tastings at gyms and events.
On the menu at
For food makers
KosmodeHealth is a technology and business enabler. We empower partners to transform food processing by-products into nutritious 2nd Life Ingredients and create nutritious foods and meals sustainably.
Work with KosmodeHealth"I can eat this everyday"
Keep your noodles. Get 25.5g of protein in the bowl.
Photo: @meowcathy16 on Instagram